Wanderlish™
A brand-new line of refrigerated meals featuring irresistible global flavors in an easy-prep format.
CHALLENGE
How can a 75-year-old farm-inspired food brand grow its revenue and stay ahead of consumer trends? Bob Evans Foods came to CuliNEX seeking partnership and inspiration in its quest to create an exciting, new internationally inspired product line with enough flavor and quality to grow market share, deliver real revenue, and provide equity for years to come.
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Concept
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Food Product Devlopment
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Formulation Ideation
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Ingredient Research Innovation
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Contract Manufacturing Search
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Commercialization and Scale Up
SOLUTION
CuliNEX, together with Bob Evans Foods and brand consultants Sterling-Rice Group, formed a collaborative innovation exploration. Their goal was to create a new line of globally inspired refrigerated meals. With all 3 organizations actively exchanging ideas and sharing expertise, communication was just as important as imagination. CuliNEX led the team through concept feasibility assessments and meal formulations. They employed early protocepting to obtain original recipe followed by iterative protocept steps involving commercially available ingredients. Rigorous testing and formulation refinement ensured elevated taste and quality – always keeping an eye on the original, authentic culinary recipe. A culture of openness and trust allowed for quick problem-solving and creative decision-making, which led to a highly functioning and collaborative team.
RESULT
This dynamic, resourceful collaboration resulted in Wanderlish, a brand-new line of refrigerated meals featuring irresistible global flavors in an easy-prep format. This exciting new concept gives Bob Evans Foods a place at the table in the growing global flavors market. Available at major retailers Target and Kroger, Wanderlish gives Bob Evans the opportunity for new revenue growth and all the potential that comes with a new, consumer-pleasing brand.
