How Clean Label Development Works At CuliNEX
Today, more and more consumers today seek healthy, sustainable, foods. They want to read packaging labels with understandable ingredients and authentic health claims. Food companies are meeting this demand as they strive to become more transparent, health-oriented, and use environmentally sustainable ingredients.
It seems the whole world is moving toward Clean Label. But the reality is, creating delicious Clean Label products is a difficult task. That’s why food brands, industry boards and commissions, and entrepreneurs all work with CuliNEX to develop, improve, and grow their Clean Label foods.
What kind of CuliNEX client are you?
CuliNEX works with a variety of clients. Some clients arrive seeking Clean Label development or designs with well defined attributes, such as gluten free foods or products that use upcycled ingredients.
Other clients contact us with an established brand that represents something specific to consumers.
Some clients are direct and granular in what they want to create with us. Still more come in with more general requests, in which case we partner in experimental discovery.
“No matter which type of client reaches out,” said CuliNEX CEO Mark Crowell, “it is up to us to translate our clients’ desires to create something of value to their customers and to their companies.”
The Tenets of CuliNEX Development: Organics and Culinology
The CuliNEX product development methodology is based on two complementary concepts. One is to formulate products under USDA National Organic Program standards, which is a well defined legal framework.
The other concept is to formulate products through a discipline called Culinology. Culinology brings together food science and culinary arts: two skill sets that are required for quality product development but are rarely integrated.
“The genius of this discipline,” said Crowell, “is that the art and science of food development are integrated together.” Combining the experimental design with the art of culinary arts yields delicious results in the difficult task of formulating Clean Label products.
Clean Label in Everything We Do
Even with our proven methodology, developing Clean Label products is a tough task. It takes years and years of experience to succeed in creating delicious results. Our staff has been dedicated to Clean Label for twenty years, longer than almost anyone in the business.
Over the decades, our Culinologists have mastered the ability to experiment. They have the culinary sense to know which elements work together. Our project managers hold the technical skills, planning expertise, and team management know-how. It all adds up to a productive experience for our clients, no matter what type of Clean Label project you have in mind.
